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Advertising Research Case Study


May 19, 2020by Ehsan Valavi, Joel Hestness, Newsha Ardalani, and Marco Iansiti. This paper studies the impact of time-dependency and data.


  • Advertising is primarily a strategic weapon, as previously noted. It’s the heavy, long-range artillery. Its total effects must be evaluated in the context of years, not weeks or months. Advertising.

  • The Ad Council uses the power of communications to change lives. Explore Our COVID-19 Case Study.

  • The case study adopted in this paper relates to Apple’s iPhone series concentrating more on the latest Apple’s product the iPhone 5. The advertising campaign for the iPhone 5 operates under.

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